Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices by Emma Roth

Apple is getting ready to take the wraps off its latest lineup of iPhones later this year, though it’s unclear how big an impact the memory shortage will have on pricing. The WSJ estimates that the upcoming iPhone 18 Pro could cost $1,299, a jump from the $1,099 iPhone 17 Pro.

Thanks AI.

And, I guess I will keep my 16Pro for longer now.