For $200 more, you can get a MacBook Air by Joanna Stern

It was January 2008, and Steve Jobs had just pulled the MacBook Air out of a manila envelope onstage at Macworld.

Within minutes, Windows PC executives everywhere lost their minds. They grabbed the nearest office envelope, tried to shove in their plastic laptops, and tore straight through the paper. Engineers were summoned. Assistants were dispatched for larger envelopes.

A fun read. Through three transitions, the following event remains the same - race to become the MacBook Air.